Author: Subin Sunny

Market segmentation is a fundamental concept in marketing that allows you to divide a broad target market into subsets of consumers who have common needs, interests, or characteristics. By understanding the importance of market segmentation, you can tailor your marketing strategies to meet the specific demands of different groups, ultimately leading to more effective campaigns. […]

In the ever-evolving landscape of digital marketing, understanding channel attribution models is crucial for any marketer aiming to optimize their strategies. At its core, channel attribution refers to the process of assigning credit to various marketing channels for their role in driving conversions. This is essential because it allows you to see which channels are […]

In the ever-evolving landscape of marketing, understanding growth levers is crucial for any business aiming to expand its reach and enhance its profitability. Growth levers are the various strategies and tactics that can be employed to drive customer acquisition, retention, and overall revenue growth. As you delve into this concept, you will find that these […]

Brand equity is a term that encapsulates the value a brand brings to a business, derived from consumer perception, recognition, and loyalty. As you delve into the world of sustainable business scaling, understanding brand equity becomes crucial. It is not merely about the products or services you offer; it’s about the emotional connection and trust […]

Churn, often referred to as customer attrition, is a critical metric that can significantly influence your business’s growth trajectory. When customers leave, it not only affects your revenue but also impacts your brand’s reputation and market position. Understanding the reasons behind churn is essential for any business aiming to thrive in a competitive landscape. You […]

When you embark on the journey of scaling your business, it can be tempting to dive in headfirst, driven by the allure of rapid growth and increased revenue. However, this approach often leads to significant pitfalls that can jeopardize your long-term success. Without a well-defined strategy, you may find yourself expanding too quickly, stretching your […]

As you embark on your marketing journey, it’s essential to grasp the concept of the marketing funnel. This model serves as a visual representation of the customer journey, illustrating how potential customers move from awareness to consideration and ultimately to conversion. At the top of the funnel, you have a broad audience that may not […]

Brand positioning is a critical aspect of any successful marketing strategy. It defines how your brand is perceived in the minds of consumers relative to competitors. When you think about brand positioning, consider it as the unique space your brand occupies in the marketplace. This positioning is not merely about the products or services you […]

Marketing Mix Models (MMM) serve as a vital tool for businesses seeking to understand the effectiveness of their marketing strategies. At its core, an MMM is a statistical analysis technique that evaluates the impact of various marketing activities on sales and other key performance indicators. By examining the interplay between different marketing channels—such as advertising, […]

In today’s fast-paced digital landscape, understanding customer insights is more crucial than ever. You may find that behavioral data serves as a goldmine for uncovering the motivations, preferences, and habits of your target audience. By analyzing how customers interact with your brand—whether through website visits, social media engagement, or purchase history—you can gain a clearer […]