Blog
Practical thinking on websites and apps, digital marketing, branding and research, written for people running a business.
Most redesigns go wrong before any design work starts. The decisions about purpose, audience, content, measurement and ownership that make the rest of the project faster and easier to judge.
4 min read
Three measurements describe how fast, responsive and stable your pages feel to real visitors. What they mean, the thresholds that count as good, and what usually fixes them.
4 min read
Being found nearby depends on a complete Business Profile, honest reviews and service pages that answer real questions. The basics that matter, and the shortcuts that can get a business penalised.
4 min read
Dashboards are generous with numbers and stingy with answers. How to set a baseline, label your links, read attribution with healthy suspicion, and run tests a small team can trust.
3 min read
A logo is one part of an identity. The system around it — logo versions, colour, type, layout, imagery, voice and clear rules — is what keeps a growing business recognisable.
3 min read
Brand colours that fail contrast checks end up overridden, inconsistent or illegible. How the WCAG contrast rules work, with real measurements from our own palette.
3 min read
Small changes in wording, order and answer options can change survey results substantially. Practical rules, drawn from established survey research, for questions that produce answers you can use.
3 min read
A handful of well-run conversations can reveal needs no dashboard shows. How to set goals, recruit, write a guide, ask about real past events and turn notes into decisions.
3 min read
